I am seeking to provide accommodation, complementary therapies, yoga and relaxation as a holiday experience for those wishing relax and unwind in a peaceful island setting. By purchasing a glamping type pod and a yurt I would be able to offer a flexible number of options appealing to a variety of customers:
- Appeal to the cyclist/walking market, offering stop off accommodation to those travelling the Hebridean Way (with pods in South Uist and North Uist, to date no pod accommodation in Benbecula.
- Offer accommodation in a stylised pod, offering comfort, homely touches and a welcome pack; with holistic therapy treatments available on site and yoga classes in the yurt at extra cost. Marketing tools would target and promote the wellbeing market, the natural beauty of the island, the peace, solitude, chance to escape from the pressures etc inline with trend for wellbeing holidays
- Using the studio space in the yurt to expand the number and range of community yoga classes, and to offer a summer programme of classes, workshops for local community and visitors alike.
- Ongoing development after the initial project has been established for over a year would be to offer stylised wellbeing breaks trialling weekend/short breaks locally, offering yoga in the yurt, therapy treatments, relaxation workshop etc. Also to include possibility of feeding into other local businesses for additional accommodation, minibus tour of islands, contact with writers/artists/outdoor pursuits/music to provide workshops.